The revival of Campa, therefore, goes beyond resurrection of a popular brand name; instead, it symbolizes a bigger change within India’s FMCG industry, spurred on by none other than Reliance Consumer Products Limited (RCPL).

During the fiscal year’s fourth quarter alone, RCPL earned a staggering ₹7,350 crore as revenue, making the company’s annual revenue tally stand at ₹22,000 crore, a sign of the company’s swift consumer business expansion. Among all brands, the staple brand of Independence made a remarkable contribution, accounting for nearly ₹2,600 crore in revenues.

However, one cannot help but note the meteoric rise of Campa as well, which has become India’s fourth-largest carbonated soft drink (CSD) brand as the soft drinks company recorded more than ₹4,700 crore in gross sales in the fiscal year of 2026. This impressive feat marks the growing trends within the highly competitive soft drink industry valued at ₹60,000 crore, once monopolized by multinationals like Coca-Cola and PepsiCo. 

RCPL’s vision goes beyond carbonated beverages. It has recently come out with the news that its water business too has grown fast, and it has become the third largest brand in the water segment in India. To facilitate such diversification, there have been massive investments made in manufacturing and logistics infrastructures. Currently, Reliance is setting up fast bottling lines within their newly established greenfield plants in 12 states as well as establishing food parks for biscuit, chocolates, and staple products.

In terms of distribution, the firm is expanding its footprints not only within India, especially in areas like North-East, West Bengal, and Bihar – where consumption is growing, but also overseas, making RCPL a global FMCG player.

Mukesh Ambani, the Chairman & Managing Director of Reliance Industries, in reference to this momentum said that “the consumer products vertical has begun to attract significant traction owing to its well-structured organization and growing portfolio. There is a lot left to be seen in the Indian consumption story, and Reliance intends to be a part of it.”

The scale, distribution capabilities, and diversification of the product line are going to make sure that RCPL doesn’t just revive old names but actually redefines the Indian FMCG industry.”