In April 2025, Pronto was established in India as an on-demand service platform that offers 10 minutes of domestic help services such as cleaning and laundry.

The concept was quite straightforward yet groundbreaking, delivering household services to your doorstep in the same manner as meals delivered through apps.

Within a year from its launch, Pronto scaled up rapidly and achieved substantial traction with a valuation mark reached by March 2026.

Services Offered by Pronto

Pronto provides instant, dependable, and on-demand household services. The app connects users with experts who offer services related to cleaning, laundry, and other household activities in minutes. Fundamentally, Pronto emphasizes convenience, reliability, and consistency in areas where organization has been missing for long.

Growth & Traction

Pronto was established in 2024, and it rapidly grew within a short time period. As per March 2026, it was handling over 18,000 bookings per day, securing $25 million in venture capital funds, and achieving a valuation ranging between ₹230 crore and ₹920 crore. Its quick growth proved one thing for sure, there is a massive demand for organized household services in India.

The Inventor of This Idea

Anjali Sardana was the entrepreneur behind the creation of Pronto, a woman who found this opportunity much earlier. Even before starting at Bain Capital, she had decided to create a company. Although she had no experience in finance, she managed to impress the recruiting team, enter Bain Capital, and work on developing her idea there. The truth is that Pronto wasn’t born out of Bain but was formed beforehand.

A Gap Right Under Your Nose

E-commerce technology allows customers to easily purchase different products. However, finding reliable providers of household services such as cleaning or domestic workers was still an issue. There was clearly an opportunity for a company to develop here. While the market in other countries such as the United States provided services in an organized manner but at a higher price, India was just right.

Validation Prior to Development

Rather than seeking investments right away, Anjali opted to validate the concept. She interacted directly with customers, got service professionals onboard, and conducted demand validation with straightforward tools such as flyers and WhatsApp messages. By doing so, she understood that customers cared as much about quality, reliability, and safety as they did about convenience. These considerations formed the core of the Pronto business model.

Development for Scalability

As opposed to e-commerce sites, Pronto does not use warehouses or maintain inventories. Efficiency will be measured by the usage rates and quality of services provided. In the long run, the aim is to build a platform with frequent usage.

Beyond Business: The Human Element

There is always a person behind any service, and Pronto recognizes the hardships that the employees go through – unstable incomes, poor health care, lack of financial aid, and psychological problems, primarily with migrants. In this regard, the venture attempts to create a holistic environment beyond the scope of business operations.

What Lies Ahead

Expansion to Tier 2 cities represents a huge potential market, although it also implies certain difficulties, namely gaining customers’ trust in app-based services. For this reason, success will require a thorough comprehension of local customer behavior and increased user confidence.

Beyond the Company: More Than a Startup

Even without Pronto, Anjali Sardana would continue to create valuable projects. The story is much broader than launching a startup because it involves solving a pressing problem faced by many people. Sometimes, the most influential startups appear from simple solutions that address long-standing issues.